Effective Date: 01-08-2026
Welcome to BLUBBER, a brand owned and operated by DESIRE CLOTHING PRIVATE LIMITED ("BLUBBER", "Company", "we", "our", or "us"). We value the trust you place in us and are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, process, disclose, and safeguard your personal information when you visit our website, create an account, place an order, or interact with our customer support team.
By accessing or using our website, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy. If you do not agree with any part of this Policy, please discontinue using our website and services.
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1. Information We Collect
To provide you with a seamless shopping experience, we may collect different categories of information, including but not limited to:
Personal Information
- Full Name
- Mobile Number
- Email Address
- Billing Address
- Shipping Address
- PIN Code
- City and State
Order Information
- Products purchased
- Order history
- Delivery preferences
- Return or exchange requests
- Customer support communications
Technical Information
When you browse our website, we may automatically collect:
- IP Address
- Browser Type
- Device Information
- Operating System
- Pages Visited
- Time Spent on Website
- Clickstream Data
- Referral Website
This information helps us improve website performance and user experience.
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2. How We Collect Information
We collect information through various methods, including:
- When you create an account.
- When you place an order.
- When you subscribe to our newsletter.
- When you contact our customer support team.
- When you participate in surveys, contests, or promotional campaigns.
- Through cookies and similar tracking technologies.
- Through third-party payment and logistics partners necessary to complete your order.
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3. Purpose of Collecting Information
Your information is collected to provide efficient and secure services.
We may use your information for the following purposes:
- Processing and confirming orders.
- Shipping and delivering products.
- Processing returns and refunds.
- Customer support and complaint resolution.
- Sending order confirmations and tracking updates.
- Improving website functionality.
- Personalizing your shopping experience.
- Preventing fraud and unauthorized transactions.
- Maintaining internal business records.
- Complying with legal and regulatory obligations.
Where permitted by law or with your consent, we may also send promotional offers, new product launches, and marketing communications. You may unsubscribe at any time.
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4. Payment Security
BLUBBER does not collect or store your credit card, debit card, CVV, OTP, UPI PIN, or internet banking credentials.
All online payments are securely processed through authorized third-party payment gateways that comply with applicable Payment Card Industry Data Security Standards (PCI-DSS).
Payment information is encrypted and handled directly by the payment gateway provider.
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5. Cookies and Similar Technologies
Our website uses cookies and similar technologies to improve functionality and user experience.
Cookies help us:
- Remember your preferences.
- Keep your shopping cart active.
- Understand website traffic.
- Improve website performance.
- Analyze customer behavior.
- Deliver relevant product recommendations.
You may disable cookies through your browser settings. However, doing so may affect certain website features.
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6. Sharing of Personal Information
Your privacy is important to us.
We do not sell, rent, or trade your personal information to third parties for their independent marketing purposes.
Information may be shared only when necessary with:
- Delivery and logistics partners
- Payment gateway providers
- Technology service providers
- Cloud hosting providers
- Government authorities where required by law
- Fraud prevention agencies
All such partners are expected to maintain appropriate confidentiality and security standards.
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7. Data Security
Protecting customer information is one of our highest priorities.
We implement appropriate technical, organizational, and administrative safeguards designed to protect personal information against:
- Unauthorized access
- Loss
- Misuse
- Disclosure
- Alteration
- Destruction
Although we strive to use commercially acceptable security measures, no online platform can guarantee absolute security.
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8. Data Retention
We retain personal information only for as long as necessary to:
- Complete transactions.
- Provide customer support.
- Meet legal obligations.
- Resolve disputes.
- Enforce agreements.
- Maintain accounting records.
When personal information is no longer required, it will be securely deleted or anonymized in accordance with applicable laws.
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9. Your Rights
Subject to applicable laws, you may have the right to:
- Access your personal information.
- Update inaccurate information.
- Request correction of incomplete information.
- Request deletion of your account.
- Withdraw marketing consent.
- Object to certain processing activities.
Requests may be submitted through our customer support email.
Certain information may be retained where legally required.
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10. Children's Privacy
Our website is intended for individuals aged 18 years or above.
We do not knowingly collect personal information from children.
If we become aware that personal information has been collected from a minor without appropriate consent, reasonable steps will be taken to delete such information.
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11. Third-Party Services
Our website may contain links to third-party websites or services.
BLUBBER is not responsible for the privacy practices, policies, or content of external websites.
Customers are encouraged to review the privacy policies of any third-party websites they visit.
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12. Marketing Communications
With your consent, we may send:
- Promotional offers
- Discount notifications
- Product launches
- Festival offers
- Marketing campaigns
You may opt out at any time by using the unsubscribe option included in our communications or by contacting our customer support team.
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13. Legal Disclosure
We may disclose personal information if required:
- To comply with applicable laws.
- To respond to legal requests.
- To protect our legal rights.
- To investigate fraudulent activity.
- To enforce our Terms & Conditions.
- To safeguard customers and our business.
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14. Business Transfers
In the event of a merger, acquisition, restructuring, or transfer of business assets, customer information may be transferred to the successor entity, subject to applicable legal requirements and confidentiality obligations.
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15. Changes to this Privacy Policy
BLUBBER reserves the right to update or modify this Privacy Policy at any time.
Any significant changes will be published on this page with an updated Effective Date.
Customers are encouraged to review this page periodically to remain informed about how their information is protected.
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16. Contact Us
If you have any questions regarding this Privacy Policy, your personal information, or wish to exercise your privacy rights, please contact us:
BLUBBER
A Brand of DESIRE CLOTHING PRIVATE LIMITED
Registered Office:
Unit-06, Radhe Kishan Business Park,
Naroda Link Road, Isanpur,
Ahmedabad – 382443, Gujarat, India.
Customer Care: +91 92748 17595
Email: team.desireclothing@gmail.com
CIN: U14109GJ2025PTC169906
Consent
By accessing, browsing, registering, or placing an order on the BLUBBER website, you acknowledge that you have read, understood, and agreed to this Privacy Policy. You also consent to the collection, use, processing, and storage of your personal information in accordance with this Policy and applicable laws of India.